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Wednesday, December 01, 2021



TWTom Watson

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At Recreation Excellence Our Mandate is Your Mandate.

With a Degree in Leisure Services, a Master's of Science in Kinsiology, Sport Management and Diplomas in Fitness, Nutrition and Marketing, along with nearly 30 years of upper-level management experience, Tom Watson is a respected leader in the recreation industry. Tom's professional skillset was honed early in his career while working with multiple municipalties in leadership capacities. In 1999 Tom founded Recreation Excellence. Now celebrating 20 years of operations, Tom and his team have a proven track record of successfully managing municipal facilities throughout Western Canada. Due to the award-winning success of Recreation Excellence, Tom has become a sought after consultant in the recreation industry having worked across Canada, the United States of America, and around the world.

Tom's passion for customer service lead him to become a sought after Customer Service Trainer. Tom has worked with numerous municipalities and companies across North America such as Telus, BC Hydro, Advanced Flooring Inc. and the Electrical Contractors Association to elevate their internal and external customer experience and loyalty. A creative consultant, and positive team organizer, Tom is also a noted motivational speaker and author of the best selling book "Man Shoes." Possessing an Elite Life Coach certification, Tom knows how to relight the fire within your organizations.


Don Chow Pic

Don Chow

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Don has been actively engaged in the sports, recreation and active living for over 30 years in British Columbia and Alberta.  As a senior leader for municipal, post-secondary, and non profit organizations, finding innovative solutions is second nature to him. Many of the his career highlights required assessment of information streams, networking with industry leaders and uncovering innovative solutions for his clients and organizations.  He has been actively involved as a leader with provincial parks and recreation associations as well as nationally post secondary recreation organizations. Don is driven by a personal mission to prove the impact of sports, recreation and active living services on human and community development.

Areas of Practice Include:
•  Facility and Program Review for qualitative and quantitative
•  Business Case Development
•  Benchmark development and Surveys
•  Internal and External Customer Service
•  Policy and Practice Development and Review
•  Program and Facility Excellence


Peter McLeod Pic

Peter McLeod

Peter followed a public recreation career with first a 50% ownership of Leisure Aquatics, and then Recreation Excellence.

With a true passion for recreation, he provided innovative ideas and customer-driven service to the public recreation industry in aquatics, arena operations, therapeutic recreation, and first aid training.

Core to Peter’s recreation philosophy is that quality service results in higher participation and, when well managed, better cost recovery.

Today you will find Peter still very active in the recreation community, both on a personal level and also by working as a consultant to Recreation Excellence.  His main focuses are:

• Project Budgeting and Planning
• Review and analysis of ongoing projects
• Feasibility Studies / Business Case Development for public recreation projects






Brad Pack

General Manager
Recreation Excellence - Lethbridge
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Brad Pack demonstrated a passion for sports through his elementary and high school years by participating in numerous competitive sport programs (basketball, badminton, and swimming). His desire to learn and educate himself regarding sport and wellness continued through his time at the University of Alberta, where he completed a Bachelors degree in Physical Education, majoring in Athletic Training & Conditioning.

With 20 years in the Aquatic industry and 30 years in management, Brad has been with the Recreation Excellence team for over 10 years. As a previous business owner (Restaurant, Disc Jockey and Courier businesses), he is extremely aware of the importance of Customer Service and of going the extra mile to get the job done right.

He currently leads a team in Lethbridge that oversees the operation of Four (4) aquatic facilities for the City of Lethbridge. Three indoor facilities and one outdoor facility.

SunniBelleSunni Belle

Assistant GM Lethbridge
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Sunni Belle became an aquatics enthusiast at 6 months of age in Lethbridge Alberta, when her father introduced her to swimming. Upon her first submersion she came up through the water with a giant smile on her face and has never looked back. Sunni began instructing swimming lessons in 1997 for the City of Red Deer, where she embraced her aquatics career becoming a Red Cross Water Safety Instructor Trainer and Red Cross First Aid Instructor. Throughout her time working for the City of Red Deer, she had many different roles that varied from a slide attendant all the way up to different supervisory positions in the aquatic field. In 2009 Sunni decided to go back home to Lethbridge AB where she is now The Assistant General Manager for Recreation Excellence in Lethbridge. Sunni is still an active Water Safety Instructor and Instructor Trainer, First Aid Instructor, National Lifeguard Instructor and continues to share her knowledge and passion with the community through work and volunteer opportunities.



Martha Marks

Assisting General & Facility Manager Cheam Leisure Centre
Chilliwack Landing Leisure Centre & Cheam Leisure Centre
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Martha Marks is an Active Living Coordinator with Recreation Excellence. In this role, Martha leads a team providing mentorship in all aspects of our community programing and facility wellness areas, including weight room,  fitness programs and social media. A big believer in wholeness, Martha supports a state of being perfectly well in body, soul (mind, will and emotions) and spirit. Martha is a qualified fitness instructor, personal trainer and administrator, she holds the certification from the YMCA, BCRPA and Canfit Pro. 

Martha is no stranger to the fitness industry having spent 6 years as a fitness instructor and a personal trainer, which taught her the importance of being a real and active part of individual goal setting and achieving. Her experience of health and wellness across fitness centers has built her passion, purpose, caring and coaching for individuals.

Martha helps our clients to achieve their goals. After a successful career start with Recreation Excellence, Martha now teaches other people how to achieve the same success. Martha’s varied background in fitness provided the perfect foundation for the role she plays in our community programming. She is passionate about wellness and its possibilities.



Ask us.

R-R-whateverWrite a list; check it twice; then call Recreation Excellence. We offer consulting services in a variety of support capacities, including:

Facility Design
While architects specialize in designing attractive recreational facilities, the RecEx team focuses on ensuring specific functions and details remain intact throughout the design. Let our experienced team assist you in designing a cost-effective arena, aquatic centre, fitness room, or comprehensive full-service recreation centre. We'll help you keep the FUNCTION in functionality, saving money and resources each and every operational year for the life of your new facility.

Maintenance & Janitorial Planning and Operation
Teaming with industry leaders, RecEx offers comprehensive, current consultation services regarding all aspects of facility and maintenance planning and operations, including preventative maintenance, facility life cycle planning, capital replacement initiatives, and full-service cleaning programs. It's your one-stop maintenance shop!

Programs and Events
And this is where you will outshine all others! YOU want to be your community's "go-to place" for events!
RecEx can create new approaches to improve promotion of your facility and delivery of your programs and services, and create a "buzz" around the upcoming events in your facility. Ahh...a star is born. With our extensive background in specific recreation facility service areas—including aquatics, arenas, fitness centres and parks—the principal creative minds at RecEx will work with you and your staff to evaluate your initiatives and establish systems to improve customer retention, services, and financial accountability.

Food Services
Why have concessions? The reason is twofold:

  1. To fill in the hungry gap (feed the masses).
  2. To generate revenue.

With our winning team of concession experts, RecEx will work cooperatively with you at each facility to increase concession productivity through sales and service while reducing expenditures. Let our team help you investigate the revenue-generating opportunities in your facility's food services department. Believe me, "there's gold in them there hills."


You know it's always better to give than to receive... A strong volunteer program adds great value, both individually and collectively, to a community. RecEx supports and celebrates your community's dedicated volunteers, whose contributions help create a caring, connected—and happier—community. Let RecEx's volunteer development program help you meet this goal.

Are you missing the "sizzle"? Marketing your programs on a higher level can be the make-or-break difference in your facility. RecEx understands that even great programs need to be marketed well—just ask Rowdy and Rowdine; they've been spreading the word from day one! As you watch your user base increase, you will see the value in effective marketing strategies. That's why, for more than a decade, we've teamed with the marketing experts at Fusion FX Design and Marketing Inc. to help our clients evaluate existing marketing initiatives and develop fresh approaches that add sizzle and excitement to evolving programs and services.

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